Ai+ Smartphone Raises Prices by Up to Rs 2,000 Across Select Devices

The company said the smartphone industry continues to face a challenging cost environment, with rising prices across key components, particularly memory, as well as manufacturing, logistics and other critical inputs. The cost pressures have increasingly affected device economics across price segments, requiring brands to reassess pricing while balancing affordability with product experience.

Ai+ Smartphone said it has absorbed a significant portion of the incremental costs to maintain accessible pricing for consumers. However, with cost pressures continuing, the company has implemented a measured price revision across select devices effective today.

Commenting on the development, Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said: “Our Mission is to deliver exceptional technology and real value to Indian consumers while building a strong, sustainable business. The industry is under pressure with rising component costs, and while we've absorbed much of it, a strategic price adjustment is necessary. One thing remains clear: we will keep technology accessible, and Ai+ will continue to provide unparalleled value across our offerings.”

The company emphasised that the revision reflects the broader change in industry cost structures and is aimed at maintaining a sustainable balance between affordability, product experience and long-term value.

Despite the adjustment, Ai+ Smartphone will continue to focus on delivering a strong price-to-experience proposition across its portfolio, while closely evaluating market and supply-chain dynamics to ensure its devices remain competitively positioned for Indian consumers.

Under the revised prices, the Ai+ Pulse 2 4+64 variant has increased from Rs 9,999 to Rs 10,999, while the 4+128 variant has risen from Rs 10,999 to Rs 11,499. The 6+128 variant remains unchanged at Rs 11,999.

For the Ai+ Nova 2 5G, the 4+64 variant has increased from Rs 12,999 to Rs 13,999, the 4+128 variant from Rs 13,999 to Rs 14,999, and the 6+128 variant from Rs 14,999 to Rs 15,999.

The Ai+ Nova 2 Neo 5G 4+64 variant has moved from Rs 13,999 to Rs 14,999, while the 4+128 variant has increased from Rs 14,999 to Rs 15,999 and the 6+128 variant from Rs 15,999 to Rs 16,999.

The Ai+ Nova 2 Pro 5G 6+128 variant has increased from Rs 15,999 to Rs 17,999, while the 8+128 variant has risen from Rs 17,999 to Rs 19,999.

The Ai+ Nova 2 Ultra 5G 6+128 variant has increased from Rs 18,999 to Rs 20,999, while the 8+128 variant has risen from Rs 20,999 to Rs 22,999.

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India's first sovereign mobile operating system, the brand focuses on delivering a clean design, ensuring long battery life and maintaining trusted software performance while keeping prices accessible without compromising the user experience.

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.